Competitive Assessment
Market Segmentation, Targeting, and Positioning
We help our clients to assess
the competitive position of their products and services. As an independent
organization we can be unbiased. We
can conduct or participate in primary and secondary research, facilitate
strategy meetings, work on market segmentation, targeting and
positioning.
In our work we use standard Strategy tools
and methodologies (Porter's "5 Forces" Model,
SWOT Analysis, Strategy Matrix, etc), so we can have
a "common language" with our customers from day one.